Behind

For our first sportswear collection ‘Flow State’ we collaborated with Ajax player Avery Appiah.

The collection represents countless hours of dedication to one’s craft, reaching a state where effort disappears and pure performance takes over.

Avery embodies that mindset. Having come up through the academies of Sparta and Feyenoord, he now leads Jong Ajax as captain with a bright future ahead.

We joined him on the pitch and during weight training to witness what it looks like when an top athlete enters flow state.

‘’We won’t stop until we get the wins’’

NOTE: Click on the video to watch with sound for the best experience.